Could the latest Google features potentially boost the revenue of your small business? Let's explore.
Buisness Branding and Google
In a digital world where social media is king, most small businesses prioritise today's digital landscape; small businesses often prioritise their marketing efforts on social media. However, with search engines reigning supreme, is it possible that Google and their website need to be included? Their marketing efforts on social media. But in a landscape where search engines rule everything, is Google and their website being left behind?
The King of the Search Engines!
Google made significant updates in 2023 that small businesses can use to sell more services and retail effectively. Still, unless you have the time to be all over every new update, it’s easy to be left behind, allowing your competitors to sneak up on your hard-earned clients.
1. Google Business Profile Updates
Google Business Profile has recently added new features that make it easier for businesses to create Google Posts and promote special offers. With this updated interface, businesses can quickly and easily create more compelling and attention-grabbing posts, leading to increased conversions. Additionally, the new features allow businesses to easily edit and modify their listings to ensure their information is always up-to-date and relevant.
2. Google Shopping Enhancements
Google Shopping has become essential for consumers and retailers, providing a simple and efficient shopping experience. For businesses, the platform offers an excellent opportunity to display their products. In the constantly evolving eCommerce landscape, businesses must keep up with the latest Google Shopping updates to remain competitive and visible in online shopping spaces.
3. Changes in Google Ads
Google Ads underwent a significant change where Discovery Ads were replaced with Demand Gen on a global scale in October 2023. These new features, known as the "next generation of Discovery campaigns," provide more precise and effective business advertising options. This evolution in Google Ads opens up new opportunities for businesses to target their audience more efficiently and accurately.
4. New Search Features and Discount Pages
Google has introduced various new search features, including a dedicated page for deals and new proactive features. These innovations are part of Google's effort to transform the shopping experience, offering businesses unique opportunities to effectively highlight their promotions and deals. This dedicated page can be a valuable tool for businesses to attract customers looking for specific discounts or offers.
5. Google Maps AI-Powered Features
Google Maps has been updated to include new features such as Immersive View for Routes and AI capabilities, revolutionising how we navigate and explore. These AI-powered features can be harnessed by businesses to improve their visibility and interaction with customers. For example, businesses can use these features to offer customers more informative and immersive views of their locations, improving engagement and customer experience.
Leveraging These Changes for Your Business
To enhance your business's visibility, keeping your Google Business Profile up to date and engaging is recommended. You can also leverage the newly updated Google Shopping platform to showcase your products more effectively. With the help of new features in Google Ads, you can target your advertising towards your desired audience more precisely. Additionally, you can use the dedicated deals page to highlight special offers and attract customers looking for deals. Finally, to create an engaging customer experience, you can employ the new features of Google Maps to offer customers an interactive and informative view of your business location.
So, to boost your business visibility, it is recommended that you keep your Google Business Profile up-to-date and engaging. You can also leverage the newly updated Google Shopping platform to showcase your products more effectively. With the help of new features in Google Ads, you can target your advertising towards your desired audience more precisely. Additionally, you can use the dedicated deals page to highlight special offers and attract customers looking for deals. Finally, to create an engaging customer experience, you can employ the new features of Google Maps to offer customers an interactive and informative view of your business location.
Suppose you are feeling overwhelmed by all of this. We get it! Our team has the knowledge and experience to quickly sell your products and services on Google. Book a free 15-minute discovery call, and we can hook you up with a few tailored suggestions for your business and send you a quote through our NEW AMAZING CRM!
