Digital Presence: Empower your business with minimal investment
Why do I need a digital presence?
Often your digital presence is the first interaction a customer has with your business, yet it is usually the last thing business owners think about. You spend countless hours making sure your business looks amazing, and your clients have a great experience, trusting that they will return. Whilst loyal customers are a great resource for your business, a poor online presence could be turning many more away and robbing your business of increased spend from your existing customers.
What are the basics?
All businesses should have, at a minimum:
Google My Business Account – This is a free tool and will ensure your business appears when someone Googles a business in your local area; see our example here.
Website – A functioning website may involve a small investment upfront however, with some basic training, you will be able to update this yourself
Facebook Page – This is a free tool and is an important asset in building relationships with your customers and showcasing your business. You can also schedule posts for your Facebook page, making managing it easy.
Instagram Page – If you are in any customer-facing business, then Instagram is vital for showcasing your business and gaining new customers plus, it is free to use. Utilise your staff to update content with examples of their outstanding work and positive customer interactions.
How much does it cost?
Many businesses don’t have a digital presence as they worry about how much it will cost them to set everything up. The good news is many of these tools are free and are easy to maintain yourself.
To start off on the right foot we would suggest touching base with Volumise Consultancy to identify the best tools for your business and get some assistance on creating a professional look and feel that you can maintain yourself.
Is your digital presence streamlined?
So you have a Facebook Page/Instagram account but you never have time to update it? Does your online presence look more like a personal page than a professional page?
Stop looking at your online presence as something you could/should have and start treating it like the front window to your business. Would you remove the sign at the front of your business and replace it with random photos and graphics? How would your customers ever find you? This is exactly what happens when you do not look after your business’s digital footprint.
Prioritising your time effectively to manage all aspects of your business is crucial to running a successful business. If your business’s online presence is not streamlined you may be doing more damage than good to your brand.
The great news is Volumise Consultancy has helped many businesses manage their time effectively and create and strengthen their online presence. With the right guidance, the process is easy and very cost-effective. Get in touch with us today to discuss how we can assist you.
